MG Motor Gears Up to Launch 13 New Electrified Vehicles Worldwide

MG Motor, the historic British carmaker now owned by the Chinese automotive giant SAIC Motor, is embarking on one of its most ambitious product rollouts to date. Over the next two years, MG plans to introduce 13 new electrified vehicles globally, covering a range of battery electric vehicles (BEVs), plug-in hybrids (PHEVs), and extended range electric vehicles (EREVs). This large-scale electrification strategy comes with an investment of 10 billion yuan (approximately 1.2 billion euros) and is aimed at cementing MG’s position as a major player in the global New Energy Vehicle (NEV) market.

The move reflects not only MG’s long-term commitment to electric mobility but also its growing importance in Europe and other global markets, even as the brand faces unique challenges in its home country of China.

The First Step: MG4 Electric

The first product under MG’s new NEV development strategy is the MG4, a fully electric hatchback that has already attracted significant attention in international markets. Pre-sales for the MG4 began at the start of August, and its official market launch is scheduled for August 29, 2025.

The MG4 is being positioned as an accessible yet technologically advanced EV, with MG leveraging its parent company SAIC’s extensive supply chains and battery expertise. This model will serve as a foundation for MG’s upcoming electrified lineup.

Quick Summary

MG’s Global Electrification Plan

According to MG’s CEO Chen Cui, the company is on track to release 13 new NEV models within two years. These vehicles will span across different categories, including:

• Battery Electric Vehicles (BEVs): Fully electric models with long-range capabilities.

• Plug-in Hybrid Electric Vehicles (PHEVs): Offering the convenience of dual power sources.

• Extended Range Electric Vehicles (EREVs): Electric vehicles supported by small auxiliary engines to extend driving range.

This broad product portfolio is designed to cater to varying consumer preferences and regulatory requirements across different regions.

The 10 billion yuan investment will fund the development of advanced drivetrains, battery technologies, and vehicle architectures, enabling MG to bring more competitive products to market.

MG’s Position in Europe and China

One of MG’s most remarkable achievements in recent years has been its success in Europe. In the first half of 2025, MG sold 153,100 vehicles in Europe, making it one of the most successful Chinese-origin car brands on the continent.

In stark contrast, the company has struggled in its domestic Chinese market. From January to July 2025, MG delivered only 57,254 vehicles in China, according to China EV DataTracker.

The reasons behind this disparity include:

• Product Range in China: MG has only offered a limited selection of NEV models domestically, whereas China’s market demand is increasingly dominated by electrified vehicles.

• European Tariffs: Facing high tariffs in Europe, MG and other Chinese automakers like BYD are strategically pushing hybrid vehicles to circumvent regulatory barriers while still growing their footprint.

Technology and Partnerships

MG’s electrification journey is strongly supported by the resources and partnerships of its parent company, SAIC Motor. SAIC has established collaborations with leading global and domestic players to strengthen its EV portfolio:

• Audi: Joint projects with Audi to co-develop electric vehicle technologies.

• Huawei: Collaborations under the Shangjie brand to integrate advanced software and connectivity features.

• IM Motors (SAIC Subsidiary): Recently launched in the UK, IM Motors has already introduced a new range-extender model and presented the L6, featuring an early version of a solid-state battery.

These partnerships give MG access to cutting-edge innovations, ensuring that its upcoming lineup is not just about affordability but also about performance, safety, and technology integration.

Beyond Price Competitiveness

CEO Chen Cui has emphasized that MG’s entry into the EV segment is not driven by low pricing strategies alone. Instead, the focus is on:

• Utilizing SAIC’s supply chain efficiencies.

• Offering a diverse product portfolio.

• Introducing state-of-the-art EV technologies.

This approach underlines MG’s intention to be seen as a serious contender in the global EV market, competing with established Western and Asian brands not only on price but also on quality and innovation.

Frequently Asked Questions (FAQs)

Q1: How many electrified vehicles is MG planning to launch?

A. MG plans to launch 13 new electrified vehicles, including BEVs, PHEVs, and EREVs, over the next two years.

Q2: What is the first model under this new electrification strategy?

A. The first model is the MG4 Electric, which launches on August 29, 2025.

Q3: How much is MG investing in this initiative?

A. MG is investing 10 billion yuan (around €1.2 billion) in developing its new NEV lineup.

Q4: Where is MG performing better – China or Europe?

A. MG has found greater success in Europe, selling over 153,000 vehicles in the first half of 2025, compared to just 57,254 units sold in China during the same period.

Q5: What role does SAIC play in MG’s strategy?

A. As MG’s parent company, SAIC provides extensive resources, supply chain advantages, and collaborations with companies like Audi and Huawei to support MG’s electrification goals.

Conclusion

MG Motor’s electrification roadmap is ambitious, bold, and strategically timed. With the MG4 leading the charge, followed by 12 more electrified models within two years, MG aims to significantly strengthen its international standing. While challenges remain in its domestic Chinese market, the brand’s European success story and access to SAIC’s resources provide a strong foundation for global expansion.

If MG executes its strategy effectively, it could emerge as one of the key players in shaping the future of mobility worldwide.

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